Saturday, March 22, 2014

"Get a Life" Quote on Twitter

One of the biggest appeals of  liking a commentator - individual famous for written and spoken words or following them on social media -  it provides them with a unique opportunity to show their audiences a behind-the-scenes look or their human side.

Public commentator  - Definition  - one who makes or writes comments; a commentator; an annotator. Webster's Revised Unabridged Dictionary published 1913 by C. & G. Merriam Co.

It’s disappointing when a person paid to be a commentator is limits themselves to phases such as "…get a life" and "everyone but you gets it."

Urban Dictionary: Get a life  Phrase used by insecure xenophobes as a response to someone with different hobbies, interests or attitudes to themselves. These people often think they have a lot of friends, but usually nobody really cares for them. "You don't like the same things as me? Get a life!" by John Q Moron December 08, 2003

Public commentators interacting with followers on social media should think long and hard about insulting, ignoring or deleting followers’ feedback without first addressing the stated concerns. Not only is this a poor customer service practice, it can potentially blow up into a public relation nightmare.  Every fan and follower is important. The best practice is to take everyone's comments into considerations.

Why? Word of mouth is all about reputation.  Our reputation leads others to make conclusions about our brand but our brand doesn't create our reputation.
A BRAND is the sum of perceptions, held primarily by an entity's present and potential customers or clients, about an entity’s specific product or service.

REPUTATION is the sum of perceptions about an entity’s actions held by the public in the areas where the entity operates.

Honesty and transparency go a long way in building a genuine, credible relationship on social media. Lesson learned this week: